Our brand has always been shaped by the environments we work in: live sport, live events, and moments that only happen once. Over time, it’s been defined by hundreds of broadcasts, countless venues, and the trust of partners who rely…

We are thrilled to announce a major milestone for Eskimo Media Group (encompassing My Sport Live and My Event Live) as we enter an exciting new chapter in 2025. Managing Director Andrew Weiss has officially taken sole ownership of the…

Catch all the action of the 2024 Australian Armwrestling Titles with My Sport Live! Get ready for an action-packed day as the 2024 Australian Armwrestling Titles are set to take place on November 2nd, with all the excitement broadcasted live…

In an exciting development for sports enthusiasts across Victoria, the Victorian Athletic League (VAL) and My Sport Live (MSL) have announced an enhanced partnership for the upcoming 2024-2025 season. Building on their successful collaboration from previous years, this new agreement…

Table Tennis Australia (TTA) and My Sport Live (MSL) are proud to announce an extension of their long-lasting partnership, with MSL set to broadcast 17 days of action across multiple national table tennis events in 2024. MSL has been broadcasting…

The Victorian Athletic League (VAL) and My Sport Live (MSL) have today announced a groundbreaking new partnership that will see more VAL events than ever, broadcast across the entire season. The partnership will see 17 of the VAL events across…

My Sport Live (MSL) has partnered up with the Hawks Fastpitch Softball Club to broadcast games through the Softball Victoria Men’s Softball State League for 2022/23. The Men’s State League will be broadcast on select Thursday nights via both the…

My Sport Live (MSL) is excited to be teaming up with Ultimate Australia (UA) to broadcast some of the thrilling action from the 2022 Australian Mixed Ultimate Championships (Division I). The Championships will run from 7-9 October and take place…

My Sport Live (MSL) is thrilled to partner with South Metro Junior Football League (SMJFL) to become the offical Grand Finals filming partner over the upcoming fortnight. The SMJFL is one of the biggest junior Australian Rules Football (AFL) leagues…

  My Sport Live (MSL) is pleased to introduce the latest members of the team, Liam and Scarlett. Posted onto our Social Media throughout the last month, both members have been settling into the team seamlessly and are eager to…

My Sport Live (MSL) is pleased to announce that it has signed on as the major broadcast partner with a number of high-profile sporting events being held throughout April. The events include the 2022 Australian Dragonboat Championships, ProRaw 12 Powerlifting…

My Sport Live (MSL) is extremely excited and proud to launch its very own content platform and range of Apps in a huge step forward for distributing sport content. In a significant win for Australian sporting organisations, event organisers and…

My Sport Live (MSL) is delighted to partner with Sports Environment Alliance (SEA) as the official media sponsor for the annual #SEAChanger Awards {2020}. MSL will be livestreaming the annual celebration on June 17 at the Melbourne Cricket Ground for…

After an incredible journey with 11 remarkable guests, the COVID in Sport podcast has officially come to an end.  A special thank you to all 11 guests for sharing their unique stories. It was truly fascinating to hear how industry…

Kristie Middleton is the CEO of Baseball Victoria and she joins us on episode 11.  Kristie has held a diverse range of positions within multiple sporting organisations at both a national and state level, and is a respected figure within…

My Sport Live (MSL) and Hockey Victoria (HV) have announced a landmark media deal that will see more access to live hockey than ever before. The agreement will see HV’s 2021 Game Clothing Premier League, Junior State Championships (JSC) and…

After a brief hiatus, we’re back bigger than ever with a larger than life guest on episode 10. Tony Doherty has built up his Doherty’s Gym brand from nothing but a kid with a dream, into the global empire that…

My Sport Live (MSL) and Table Tennis Australia (TTA) have extended their long-term media partnership, with MSL set to broadcast every TTA national level event in 2021: 2021 National Hopes Challenge on 16 April 2021 TTA Tour – Sydney on…

My Sport Live (MSL) and Baseball Victoria (BV) have teamed up to livestream this week’s Victorian Summer Baseball League’s (VSBL) Grand Final action. VSBL Men’s Division 1 and 2 Firsts, and Women’s Division 1, Division 2, and Division 3 West…

Every ball of the 2021 Victorian Premier Cricket Women’s and Men’s Grand Finals will be streamed LIVE by My Sport Live (MSL) and Cricket Victoria (CV). Both MSL and CV are thrilled to continue to stream Victorian Premier Cricket’s biggest…

Our most emotional, raw and honest episode yet. Former President of Darts Australia Kelvin James recounts his greatest challenge. After being rushed to hospital last September, Kelvin was booked in the next day for surgery to remove a large benign…

Brett Connell joins Andrew Weiss on episode 8. Brett is the CEO of the Victorian Amateur Football Association – the VAFA, one of the biggest community sporting associations in the country. With almost three decades of experience working in the…

It’s episode 7 and we are joined by Anytime Fitness Australia franchise owner, and Head of the Victorian Marketing Group, Fred Drew. Fred has owned multiple Anytime Fitness franchises in Victoria for a number of years, and has had a…

Liam Murphy is the CEO of Calisthenics Victoria, a role he has been in for nearly three years. In that time, Liam has led the sport through an exciting re-birth of sorts across the organisation. He joins Andrew to dissect…

This week’s special guest is none other than the Chief Executive Officer of Vicsport, Lisa Hasker. Vicsport is the peak body for sport and active recreation in Victoria, and provides advice, assistance and support to its members and the broader…

This week on the show we welcomed the Chief Operating Officer at Karting Australia – Lee Hanatschek. In addition to his role as COO, Lee manages the Australian Kart Championship, and it’s fair to say that 2020 was a challenging…

This week on the COVID in Sport podcast is Hockey Victoria and Hockey South Australia CEO, Andrew Skillern. In a year of total chaos, Andrew has held the reigns at two State Hockey Organisations – one where he has already…

The COVID-19 pandemic has forced the sporting landscape – and society for that matter – into a frenzy. It required our MSL team to adapt quickly and innovate with a range of alternative online solutions to service our clients. Through…

My Sport Live (MSL) together with Darts Australia (DA) is thrilled to announce a new media and communications agreement. The arrangement will see MSL work with DA to service the operations of DA’s website and social media channels – and…

Baseball Victoria’s (BV) premier competition will continue to grow, with My Sport Live (MSL) pleased to announce a new media deal with the organisation.

My Sport Live will continue several of its longest standing partnerships into 2020.

My Sport Live (MSL) is proud to announce that it has extended its partnership with Anytime Fitness (AF) through until the end of 2020. The partnership will include a third year with AF as MSL’s major channel sponsor, and in…

My Sport Live and Darts Australia are pleased to announce that the 2019 Australian Open Darts Tournament will be broadcast live. Brought to you from Moama Bowling Club, NSW, the Australian Open Darts Tournament is an event open to both…

My Sport Live and Anytime Fitness are both thrilled to announce the latest Anytime Fitness Grant Program recipients to receive funding to have their events live-streamed! Coming up on May 25, Old Scotch Football Club will host Round 7 VAFA…

My Sport Live together with Anytime Fitness (Victoria) is proud to announce a new funding program for 2019, which will allow clubs the opportunity to live stream marquee events for free. Thanks to this new initiative, Victorian sporting clubs will…