We are thrilled to announce a major milestone for Eskimo Media Group (encompassing My Sport Live and My Event Live) as we enter an exciting new chapter in 2025. Managing Director Andrew Weiss has officially taken sole ownership of the company, marking a significant step forward in our journey.

Since founding the business in 2013, Andrew has been a driving force behind its growth and success. Over the years, the company has welcomed multiple valuable investors, but Andrew’s leadership and vision have remained a constant.

“This is a pivotal moment for our business,” said Weiss. “I look forward to the opportunities ahead as we continue delivering world-class products and services to our valued partners over the next two years and beyond.”

As Managing Director, Weiss will remain at the helm, shaping the company’s strategic direction and strengthening client and partner relationships. With this transition, we are also making key leadership appointments that will not only enhance our business but also drive the future of sports streaming and broadcasting.

The first major appointment is the introduction of a new Chief Executive Officer to lead the company into its next phase of growth.

We are proud to welcome Kristie Middleton, a highly accomplished sports administrator, as our new CEO. Kristie brings extensive experience from consulting and executive roles across national and state sporting organisations, with a practical understanding of broadcast strategy and digital transformation. Having worked extensively with My Sport Live’s OTT and live streaming platforms, she is uniquely positioned to drive innovation and expansion.

“This is an incredibly exciting time to be joining MSL,” said Middleton. “I look forward to strengthening our impact across the Australian sporting landscape and creating new opportunities for sports of all sizes.”

For over a decade, our group has led the way in providing high-quality, affordable digital solutions for sports organisations and events—regardless of size, location, or budget. We were among the first to introduce our own suite of apps and an OTT platform, returning hundreds of thousands of dollars to sporting organisations and event organisers.

Looking ahead, we are committed to expanding these offerings and pioneering new solutions that will continue to elevate the industry. Weiss is confident that the best is yet to come.

“We have been at the forefront of this industry for more than a decade, forging strong partnerships and delivering unparalleled value. Now, with sole ownership and an exceptional leader like Kristie joining the team, we are poised for an exciting and transformative future.”

Stay tuned as we embark on this next chapter—delivering innovation, quality, and opportunity to the world of sports streaming and broadcasting.