VAL and MSL confirm huge Broadcast Partnership

The Victorian Athletic League (VAL) and My Sport Live (MSL) have today announced a groundbreaking new partnership that will see more VAL events than ever, broadcast across the entire season.

The partnership will see 17 of the VAL events across the 2023 / 24 calendar broadcast LIVE and available on demand via the MSL suite of apps and web platform.

Having partnered up last season to bring six events to the screen, the upcoming season will break new ground with events all around Victoria part of the Broadcast Schedule including the:

  • 2023 Cobden Gift
  • 2023 Mortlake Gift
  • 2023 Essendon Gift
  • 2023 Geelong Gift
  • 2023 Warrnambool Gift
  • 2023 Terang Gift
  • 2023 Waverley Gift
  • 2024 St Albans Gift
  • 2024 Rye Gift
  • 2024 Frankston Gift
  • 2024 Wangaratta Gift
  • 2024 Shepparton Gift
  • 2024 Ballarat Gift
  • 2024 Keilor Gift
  • 2024 Castlemaine Gift
  • 2024 Braybrook Gift
  • 2024 Bendigo Madison
  • 2024 Ringwood Gift

Speaking about the announcement VAL Executive Officer Taylah Perry said it was a huge moment for the sport and especially for the athletes who work so hard to compete at events all across the state.

“It is wonderful to be able to share the news that all of our events for the upcoming season will be broadcast, so regardless of where you are on any given weekend, you can catch all the action live on the MSL app” Perry said.

“It was fantastic to work with the My Sport Live team last year and we were so impressed with the quality of streaming they were able to provide.”

“It made it a no brainer to work together to see how we could showcase more events this season, and to have them all being shown live is just such a wonderful opportunity for our sport.”

Speaking about the announcement, MSL Managing Director said it was wonderful to be able to support organisations such as the VAL and showcase their incredible events.

“For the past 10 years we have worked with sports and organisations to help them take their events from the field, court or track and broadcast them into the living rooms of people in Australia and around the world,” he said.

“The VAL is such a wonderful organisation – and we really enjoyed working with Taylah, event officials, volunteers and athletes last season.’

“So to be able to take it to another level entirely was something we were keen to do, and we can’t wait to get stuck in again!”

The first events as part of the partnership are the 2023 Cobden Gift and 2023 Mortlake Gift which take place on the 14th and 15th of October.

All of the events will be available to watch via the My Sport Live platform and can be found here:

The platform offers a one week free trial before costing $5 per month or $50 per year to subscribe.

You can download the My Sport Live app in the Apple and iOS app stores to watch on any of your devices:


Apple Store: DOWNLOAD

Google Play: DOWNLOAD