My Sport Live has launched the My Sport Live Broadcast Grant Program, our initiative to help more Australian sports share their events, athletes, communities and stories through professional broadcast, streaming and content coverage.

The program reflects My Sport Live’s core position: For All Sport.

Across Australia, sport is filled with outstanding events, dedicated volunteers, committed athletes, passionate families and powerful community stories. Not all of them sit inside traditional broadcast models, but that does not make them any less worthy of being seen.

The My Sport Live Broadcast Grant Program has been designed to support sporting organisations, clubs, leagues, events and communities that are ready to showcase what they do.

My Sport Live Managing Director Andrew Weiss said the program was about creating more pathways for sports to access, continue or expand quality coverage and build long-term value from their events.

“We see the quality, energy and importance of sport at every level,” Weiss said. “Some sports are already streaming, some have broadcast before and want to build on that, and others are looking at how professional content could help them tell their story for the first time. This program is about supporting more sports to be seen, not just on the day, but through content that can keep working for them afterwards.”

The Broadcast Grant Program will offer up to three broadcast production grants across selected categories, with each successful recipient eligible to receive up to $5,000 in broadcast production support.

The grant is provided as production services, not as a cash grant. Final production inclusions will be confirmed after the event requirements, venue, schedule and technical needs have been reviewed.

Grant categories include the Summer Series Broadcast Grant, Championship Event Broadcast Grant and Community Impact Broadcast Grant.

Depending on the event and production requirements, support may include event filming, multi-camera coverage, broadcast graphics, sponsor integration, content hosted or distributed through the My Sport Live platform or app, basic post-event reporting and optional highlight or promotional content.

For sporting organisations, broadcast and on demand content can create value well beyond the event itself. It can help reach families and supporters who cannot attend in person, provide content for sponsors and partners, promote athletes and competitions, strengthen community connection and create a lasting digital record of important sporting moments.

Weiss said the program also reflects the way sport is changing.

“Broadcast is no longer only about one major television moment,” Weiss said. “For many sports, it can be a live stream, an on demand replay, a highlights package, a sponsor clip, a social media asset or a digital archive. The opportunity is different for every organisation, and that is exactly why this program is designed to be flexible.”

The program is open to sporting organisations, clubs, leagues, state sporting organisations, national sporting organisations, regional bodies and event organisers.

Applicants may include organisations running summer sport events, carnivals, tournaments, state or national championships, regional events, inclusion or all abilities events, women’s and girls’ events, junior or pathway events, community-focused events or events with a strong participation or social impact story.

Applications will be assessed against criteria including event strength, audience and participation potential, alignment with the For All Sport positioning, feasibility of delivery, app content value, quality of story and potential for future relationship.

Applications for the My Sport Live Broadcast Grant Program are now open and will close on 31 August 2026.

Events must take place before March 2027.

For more information go here on our website to learn about the grants available and to apply.